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Alliance for Israel is a grassroots organization that reflects the diversity of Israel and the Jewish people, and of their allies. We prepare our national membership base to engage Israel's detractors face to face to expose their lies and to educate supporters of the Boycott, Divest, and Sanction (BDS) campaign about the Jewish peoples' indigenous roots and their right to self-determination in Israel. 

To join a Regional Response Team or to make a financial contribution, click on the "Get Involved" link on the top of this page. To subscribe to our newsletter, and to follow us on Facebook and Twitter, scroll down.


Our Story

Alliance for Israel’s founder, Melissa Landa, Ph.D., was born in apartheid South Africa. She grew up watching her anti-apartheid activist parents fight against the comprehensive set of racist laws that denied South Africans their natural rights, such as free speech, freedom of residence, freedom of movement, and the right to vote. As a Zionist Jew, Melissa also traveled to Israel frequently throughout her life, and married into an Israeli family that has lived in the land of Israel for fifteen generations. 

As a result of these personal experiences, when Melissa first began to hear about the outrageous comparison of Israel to apartheid South Africa that was being promulgated by the Boycott, Divestment, and Sanction Movement (BDS) against Israel on American college campuses, she knew she had to act. She began by addressing the BDS- based antisemitism at her alma mater, Oberlin College, in 2015, where she spearheaded the alumni campaign to report the virulently antisemitic Facebook posts of Joy Karega to the Oberlin College administration. As a result of Melissa’ leadership, Joy Karega was eventually fired.

In March 2019, drawing upon her 30 years’ experience as an anti-bias, multi-cultural educator, and four years as an anti-BDS activist, Melissa decided she could no longer follow the top-down advice of ignoring anti-Israel events that were proliferating across the country. Instead, she reached out to several members of the Jewish community who, like her, felt compelled to stand up to anti-Semitism in all its forms. Melissa, along with Zachary Lewis, Noah Shufutinsky, and Dr. Steve Gerzof, held an inaugural symposium in March of 2019 at George Washington University. 

Alliance for Israel was born. 

In the days and weeks that followed, the organization expanded with the addition of a prestigious group of advisors, who proudly reflect the rich diversity of the State of Israel. Today, Alliance for Israel is a rapidly growing grassroots organization that prepares its national base of members to confront Israel’s antagonists face-to-face—in schools, churches, community centers, and college campuses— and to confidently expose the destructive antisemitic lies of the BDS movement. 

Advisory Board​ Members

Pnina Gaday Agenyahu (Ethiopia/Israel)

Jenny Albro, Ph.D. (U.S.A)

Richard Cravatts, Ph.D. (U.S.A)

Jessica Emami, Ph.D. (Iran/U.S.A.)

Stacey Aviva Flint (U.S.A.)

Idan Hare (Israel)

Linda Maizels, Ph.D. (U.S.A.)

Hen Mazzig (Libya/Iraq/Israel)

Victor Muslin (Former Soviet Union/U.S.A.)

Andrew Pessin, Ph.D. (U.S.A.)

Fern Robin, Ph.D. (U.S.A.)

Noah Shufutinsky (U.S.A.)

Marta Braiterman Tanenbaum (U.S.A.)

Joshua Washington (U.S.A.)

Alliance for Israel proudly uses, a product of Israel


What We Do

Send Regional Response Teams to protest antisemitic events and confront Israel's detractors face-to- face.

Expose the hostile aims and tactics of the BDS campaign;

Shame BDS leaders by publishing their photographs and videos as well as testimonials of those who have been victimized;

Reject the false accusations against Israel and against those of us who support it;

Refute the false claims that BDS is responding to calls for help from Palestinians;

Proclaim that being pro-Israel does not make us anti-Palestinian;

Promote programs in Israel that bring Jews and Arabs together in honest attempts to work for peace;

Provide rapid online and in-person responses to any student or community member who asks for our help;

Maintain an archive of fact sheets and news articles;

Match speakers and consultants to the needs expressed by campus and community stakeholders;

Facilitate collaboration among students, alumni, faculty, parents, and community members to address concerns in local networks.

Offer educational workshops for high school students to prepare them for the challenges of BDS on campus



“If I am not for myself, then who will be for me? But if I am for myself alone, what good am I? And if not now, then when?"

Rabbi Hillel


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